fan engagement Archives

F1 VIP Hospitality - Virtual Paddock Club

F1 and Zoom Announce Unique Partnership to Create Virtual Paddock Club

July 26, 2020November 9, 2020 Suhail Nachane 0 Comments F1, fan engagement, Formula 1, Hospitality, Loyalty Program, sports business, sports management

Formula 1 has signed a new digital deal with Zoom Video Communications to release its virtual Paddock Club experiences during the motor-racing championship’s Covid-19-affected 2020 season.

Features Sports Business Sports Tech

The Football World Moves Towards Crypto-Tokens

June 25, 2020November 9, 2020 Pritesh Patil 0 Comments BAR, Barcelona, blockchain, Crypto, fan engagement, Football, Sports, sports business, token

FC Barcelona has launched a crypto-token in partnership with blockchain firm Chiliz. Called Barça Fan Tokens ($BAR), they will offer fans enhanced engagement with the main team and with the club as a whole. Essentially, it is a way for casual supporters to become ‘Superfans’, if you will.